Pocky
Pocky Milk Brings More Fun with a Gamified AR TikTok Filter
Pocky’s Gamified AR TikTok Filter turns everyday moments into exciting shared experiences—making snacking more fun, engaging, and memorable together.
About
Meet Pocky
Pocky is one of the flagship brands of PT Glico Indonesia, a subsidiary of Ezaki Glico., Ltd., a global food and beverage company headquartered in Osaka, Japan. Since its first launch in 1966, Pocky has become an iconic snack that continues to create fun and joyful moments of togetherness.
The challenge
Turning an idea into an experience
With the launch of its newest variant, Pocky Milk, Pocky Indonesia set out to deliver more than just a product promotion. The goal was to design a digital campaign that captured attention through interactivity, inspired user-generated content on social media, and highlighted the message: “Enjoying Pocky Milk together creates fun and effortless connection.”
Our solution
Building the right solution
In collaboration with Buka Cerita and Inbound ID, we developed a digital interactive experience through a Gamified AR TikTok Filter. Equipped with a point system, competitions, and social sharing features, users could score points, share their gameplay results on social media, and stand a chance to win exclusive Pocky rewards. This campaign successfully turned snacking into a fun, shared digital experience.