KAI
Reimagining the Railway Experience Through AR and VR Technology
Experience the future of KAI rail travel with immersive AR and VR, bringing its five latest flagship compartments to life with innovation, comfort, and world-class service.
About
Meet KAI
Step into the future of KAI’s rail travel with immersive AR and VR experiences like never before. Discover how these technologies bring its five latest flagship compartments to life, showcasing innovation, comfort, and world-class service in an extraordinary way.
The challenge
Turning an idea into an experience
KAI requires innovative approaches to introduce its newest train compartment services to the public. This innovation is also a vital step in highlighting KAI’s service transformation to a global audience, while reinforcing its position as a modern, world-class mode of transportation.
Our solution
Building the right solution
We present an immersive experience powered by AR and VR technology, allowing users to interactively explore five of KAI’s latest flagship train compartment types through engaging visuals and storytelling. These five types include: Suite Compartment, Luxury New Generation, Panoramic, Executive New Generation, and Economy New Generation. Additionally, we have developed KAI’s AR Magic Postcard, an interactive card that can be scanned to display 3D models of KAI’s flagship trains, accessible anytime and anywhere.